The authenticity and visibility provided by traceability solutions enable you to establish unquestionable trust with suppliers and customers.
For customers, your brand becomes a proven symbol of quality, safety and authenticity.
For suppliers, traceability eliminates the need to conduct full testing at every transaction point in the supply chain.
Traceability can be defined as complete visibility for your product throughout its journey along the supply chain. It’s like a unique fingerprint that identifies, verifies and follows individual products from the raw materials to the patient or consumer.
Through systematic, documented identification and recorded data, traceability allows you to verify and track the history, location and even the state or status of an item, regardless of where it is in the supply chain.
Counterfeited medicines put both patient health and brand reputation at risk.
THE VIAGRA EXAMPLE
Viagra is one of the most controversial and widely discussed pharmaceutical drugs to have hit the market in the last 30 years.
It is one of the most counterfeited drugs in the world, to the extent that Pfizer, the patent owner, has developed a complete webpage to inform Viagra patients and the healthcare industry of the risks of using counterfeited pills and the ways to authenticate the products they have bought.
Fake Viagra is everywhere.
Pfizer is deploying a lot of efforts to guarantee the authenticity of its products and to protect its brand and reputation, as counterfeited products erode consumer trust.