CONSUMER OR USER ENGAGEMENT OPTIONS
All the solutions that form the building blocks of OPTEL’s Intelligent Supply Chain (ISC), a powerful end-to-end traceability platform, offer optional features to support consumer and user engagement programs. The ISC digitizes supply chain traceability from raw materials to the end user, connecting all stakeholders, partners and final users. This enables a direct channel of communication between brand owners and consumers, or between manufacturers and users.
This channel can be leveraged as a tool for targeted marketing programs with traceable incentives and loyalty programs, or for providing product history and transparent information to consumers.