Optimize marketing performance Customer Engagement: Traceable incentives solution

Reach your customers with the right offer at the right time. Our serialized marketing solution, including patented software and leading-edge apps, can help you deepen your engagement with your customers by providing meaningful incentives and interactions.

OPTEL’s solution gives you the agility and responsiveness to modify offers in market, in real time, as market conditions change. Enable your marketing team to target, track and personalize each offer while increasing your customer intimacy. The result? Greater brand loyalty and better return on investment through more targeted marketing.

 

SOLUTION BENEFITS

OPTEL’s serialized marketing solution offers real-time insights from production to purchase and beyond. Our omni-channel platform helps you rise above the marketing noise and deliver unique, personalized offers via digital, mobile, social and in-store channels.

  • Manage all your brand’s consumer engagement activity (sweepstakes, digital promotions, chatbot, etc.) and link to your corporate CRM database.
  • Track where, when and how customers redeem your offers— and what they purchased—and adjust campaign rules in market.
  • Access and share data-rich campaign reports, from creation through redemption, to create personalized follow-on offers.

 

The right offer at the right time

" 80% of consumers say they are more likely to do business with a company that offers personalized experiences."
- EPSILON

TRACEABLE INCENTIVES FEATURES

Use our secure, unique identifiers on physical products or in digital campaigns to supercharge your customer rewards programs. You set the campaign rules, which can be adjusted in market, and our rules-based engine will verify the value and authenticity of hundreds of unique identifiers every second. The capabilities of our software include:

  • Chatbot integration
  • Retailer loyalty-card coupon tracking
  • Physical free-standing insert/instant redeemable-coupon tracking
  • Social media distributed coupon tracking
  • Sweepstakes
  • Loyalty program optimization
  • Cross-channel campaign reporting
  • Consumer packaged goods serialization and tracking
  • Brand currency management
  • Point of sale integrations
  • Mobile app integration

MAIN APPLICATIONS

LOYALTY PROGRAM OPTIMIZATION

Increase efficiency, reduce execution costs, improve user experience and capture more meaningful customer data.

RETAIL CHANNEL EXPANSION OF LOYALTY PROGRAMS

Extend your loyalty program beyond the walls of your own branded retail channel to include your retail partners. Give your most active customers and loyalty program members increased flexibility and even more reasons to engage with your brand, wherever they buy your products.

LOYALTY MEMBER ACQUISITION

Generate higher ROI for your loyalty program by acquiring new members. Immediately reward new members at sign-up and throttle incentives to the right level based on each customer’s likelihood to join your program. Acquisition incentives integrate seamlessly with your CRM data and can be delivered through any channel.

BRAND ADVOCACY DEVELOPMENT

Turn your customers into an extension of your marketing team by rewarding behaviors in addition to purchases. Embed incentives into actions that share the love for your brand, including forwarding emails to friends, posting hashtags and sharing social media content.

CASE STUDY

INCREASING LOYALTY PROGRAM MEMBERSHIP WITH SERIALIZED MARKETING

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USE CASE

DIGITIZING WARRANTY REGISTRATION FOR SIMPLICITY AND EFFICIENCY

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USE CASE

INCREASING MARKETING PERFORMANCE WITH TRACEABLE INITIATIVES

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LEARN MORE

Contact us today for a demo, meeting or any question you may have.

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