SMARTER SUPPLY CHAINS POWERED BY DIGITAL TRACEABILITY OPTEL’S INTELLIGENT SUPPLY CHAIN®

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WHAT IS OPTEL’S INTELLIGENT SUPPLY CHAIN®?

OPTEL’s digital supply chain traceability technologies allow you to dig deeper into your supply chain data, providing valuable, actionable, granular data that you can use to increase your company’s efficiency, transparency and profitability. 

With its three decades of experience and expertise, OPTEL is the only company with the ability to offer supply chain traceability from raw materials to the consumer and beyond.

 

 

OPTEL's Intelligent Supply Chain applicable to ANY industry

Pharmaceutical

Our platform can be use in the pharmaceutical industry to secure vaccine supply chain, prevent fraud and provide real-time inventory level and location.

Food & Beverage

Our platform can be used in the food and beverage industry for supply chain visibility, measure the impacts and the costs of your supply chain, optimize reusable packaging asset and increase operational excellence.

WHY TRACEABILITY?

Beyond complying with legal requirements, OPTEL’s traceability solutions can give your organization a significant competitive advantage.

 

Digital traceability provides upstream visibility to your supply chain: 

  • Increase supply chain and operational efficiencies for better productivity
  • Reduce recalls/labor/packaging/supplies and inventory/certification and quality costs
  • Increase forecasting accuracy and secure supplies
  • Provide transparency to your customers, building trust and brand equity
  • Ensure product provenance and authenticity, mitigate fraud and protect your brand
  • Link your products to your customers with consumer engagement tools

HOW DOES TRACEABILITY WORK?

Traceability begins with product identification, which is at the core of OPTEL’s serialization expertise. The company’s GeoTraceability solutions cover the beginning of the process — raw materials and resource extraction; its traditional offering covers the middle — the manufacturing process; and its Verify Platform solution creates a direct link between brands and consumers.

 

 

With such powerful tools, companies can track their products, optimize processes and monitor social and environmental impact in real time. Results can then be compared to those of other corporations and used for efficiency gains as well as competitive advantage. And consumers can finally understand the impact of their purchasing decisions and be assured that the products they purchased are exactly the products they received.

WHAT TYPES OF DATA CAN BE LEVERAGED?

RAW-MATERIALS

Field characteristics
Agronomic practices
Project activities
Producer behavior
Measurement of production areas

MANUFACTURING & DISTRIBUTION

Quality
Number of product rejects
Availability
Number and length of downtime periods and performance
Number of units produced
Bottle cap presence and position
Tamper-evident seals
Label presence and orientation
Insert, topsert, sidesert presence
Product measurements
Product conformity
Component presence

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FINAL CONSUMER

Socioeconomic data
Chatbot integration
Retailer loyalty-card coupon tracking
Physical free-standing insert/instant redeemable-coupon tracking
Social media distributed coupon tracking
Sweepstakes
Loyalty program optimization
Cross-channel campaign reporting
Consumer packaged goods serialization and tracking
Brand currency management
Point of sale integrations
Mobile app integration

OPTEL'S INTELLIGENT SUPPLY CHAIN® SOLUTIONS

Raw-Material Traceability

OPTEL makes data accessible and actionable so organizations can make informed decisions about investments in sourcing processes and their supply chains, support smallholder farmers and small-scale producers, and improve the visibility of their products in supply chains for conscious consumers.

Vision_System_Solution

Vision System

OPTEL delivers inspection solutions that provide greater functionality, more precision and more speed to ultimately help you become more efficient, day after day.

Track-and-trace

Traceability allows you to view data in a multidimensional context. It strengthens authentications, safeguards against gray-market diversion and wins litigation thanks to item-level traceability and chain-of-custody reports.

Production Efficiency Tool

OPTEL’s OEE cloud platform allows you to collect, store and visualize data across your company for smarter, faster business decisions.

Product Authentication

Assigning a unique product identifier (UID) to every item and the ability to track the parent-child relationship during packaging and shipping operations are key components of the Intelligent Supply Chain®.

WHAT ARE THE MAIN BENEFITS OF TRACEABILITY?

REDUCE COSTS

  • Minimize reusable packaging losses and purchases
  • Minimize recall costs
  • Reduce sustainability certification costs
  • Reduce labor costs
Increase Supply Chain Efficiency

INCREASE VISIBILITY

  • Enable transparency for the consumer
  • Manage supply chain risks
  • Verify product provenance and authenticity
  • Protect registered designations (fair trade, organic, etc.)
2

IMPROVE EFFICIENCY

  • Digitize product flow, supply chain operations and documentation
  • Improve reverse-logistics management with real-time tracking of assets
  • Get alerts and advanced analytics/reporting
  • Improve product quality
  • Measure the complexity of your supply chain
  • Track inventory
  • Optimize dwell times
  • Improve forecasting
3

PROTECT YOUR BRAND

  • Mitigate counterfeiting, fraud, gray-market diversion and unauthorized production
  • Authenticate products
  • Minimize the impact of recalls
  • Prevent mislabeling
4

IMPROVE SUSTAINABILITY

  • Ensure responsible sourcing
  • Improve business practices/social policy and supplier engagement
  • Reduce waste, losses and carbon footprint
  • Optimize resources
  • Substantiate sustainability claims
5

CREATE VALUE FOR CONSUMER ENGAGEMENT

  • Connect directly with your customers
  • Tell the story of your brand and its products
  • Monitor incentive programs and promotions
  • Obtain valuable market and consumer analytics
6

TELL US WHAT YOU NEED. WE HAVE A SOLUTION.

Whether you want to begin with regulatory compliance, start managing your supply chain, or optimize it from start to finish, you can choose from a wide range of turnkey or custom solutions to help you reach your goals.

 

If you’re looking for a true partner to help you achieve the long-term efficiency you need to grow your business and position it for overall success in the years to come, OPTEL has a solution.

INCREASING PRODUCT SECURITY AND SUPPLY CHAIN VISIBILITY

A leading computer manufacturer and supplier to the defense industry turned to OPTEL and its Verify Brand® Software after numerous cases of government-bound computers being infected with malware.

THE INTELLIGENT SUPPLY CHAIN®: ACHIEVING UNPRECEDENTED TRANSPARENCY THROUGH GRANULAR DATA TRACEABILITY

We all know the world is rife with environmental, economic and social problems. What few of us realize is that many of these issues arise because today’s supply chains lack visibility and transparency at every stage of the journey from raw materials to consumer products. Granular data traceability is the solution.