Turn your fraud problems into a customer-engagement tool Traceability solutions to prevent food and beverage fraud

OPTEL’s traceability solutions can guarantee the authenticity of your products, from raw materials to your plant to the end user, as well as minimize diversion, counterfeiting and fraud.

Serialization is the answer to anti-counterfeiting, allowing Track&Trace, with a low cost per item, while also providing real-time responses without the need for special equipment or training. It also enables you to track the origin and history of your products and identify points of gray-market diversion.

You can add value by turning your counterfeiting problem into a customer-engagement tool with OPTEL’s Verify Brand® software capabilities.

SOLUTION BENEFITS

  • Revenue and brand protection
  • Brand trust and recognition
  • Raw material authentication
  • Real-time supply chain visibility
  • Efficiency and performance optimization
  • Low cost per item
  • Means to identify points of gray-market diversion
  • Cutting-edge technologies
  • Vendor-agnostic solutions
  • Analytics decision-making and optimizing tool
  • Real-time product and consumer insights

GET READY TO MITIGATE FRAUD WHILE GAINING VALUABLE CONSUMER AND MARKET DATA!

Food fraud is increasing

PwC estimates that food fraud is worth $52 billion globally each year.
FALSE CLAIMS, MISLABELING AND COUNTERFEITING ARE INCREASING EXPONENTIALLY! HOW CAN YOU PROVE THAT YOUR PRODUCT IS THE REAL DEAL?

TRACK&TRACE LEADER

OPTEL is the leading global provider of traceability solutions, with 30 years of experience and more than 850 employees worldwide.

YOUR END-TO-END TRACEABILITY EXPERT

OPTEL is the only company with the ability to provide true end-to-end traceability, from raw materials to the end user.

 

 

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CASE STUDY

TURNING A COUNTERFEITING PROBLEM INTO A MARKETING ENGAGEMENT TOOL. Serialized marketing solution for premium beverages, to protect your brand and keep people safe.

CASE STUDY

COMBATING ILLEGAL PRODUCTION AND ELIMINATING SUPPLY CHAIN DEFICIENCIES. One of the world’s leading agrochemical manufacturers sought to stop counterfeiters with Track&Trace.

LEARN MORE

Contact us today for a demo, a meeting or any questions you have.

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