Anti-contrefaçon
Product Authentication, Counterfeiting

BRAND PROTECTION AND ANTI-COUNTERFEITING SOLUTIONS

The consequences of product counterfeiting can range from lost revenues and tarnished reputations for brands to serious threats to public health.

OPTEL IdentifAI™ is a game changer for brand owners and manufacturers that need to trace and authenticate their products with minimal disruption to their manufacturing and packaging lines. Users and consumers can also authenticate the products they purchase using a mobile device.

The key component of OPTEL IdentifAI is the signature matching feature, which can recognize a product’s unique packaging pattern and number and match it to its identity in a cloud database.

 

 

WHAT FRAUD ISSUES CAN OPTEL IDENTIFAI™ SOLVE FOR YOUR BUSINESS?

Brand Counterfeiting

PRODUCT COUNTERFEITING

Identify and authenticate fake products that use your brand’s name

Illegal Product

PRODUCT REFILLING

Identify and mitigate illegal refilling of your brand’s containers

Market Diversion

MARKET DIVERSION

Identify supply chain anomalies

Lable Issues

LABELING ISSUES

Identify products with damaged or tampered labeling

Security Pyramid

SOLUTION OVERVIEW

Every company’s needs, goals and challenges are different. We offer standard options for fast and cost-effective implementation or customizable solutions based on the level of granularity, marking options and scanning technology you need.

All layers of protection can be scanned by the user or consumer with a mobile device.

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IdentifAI Solution
IdentifAI Solution
Counterfeiting, Authentication

SIGNATURE MATCHING: A GAME CHANGER

OPTEL has developed a groundbreaking technology that can recognize a product’s unique packaging pattern. We call it signature matching. This innovation uses strong artificial intelligence and machine-learning capabilities.

Through a simple scan, OPTEL’s technology digitizes the unique product/labeling pattern, like photographing a fingerprint. This information is then stored in OPTEL’s cloud-based software and database, to be recognized later by a user’s mobile device.

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OPTIONAL LAYERS OF PROTECTION

1

2D CODE as product’s unique identifier (UID)

The product UID is linked to the cloud database for instant validation. Ideal for low-margin products.

2

ROBUST UID

Identify the product using holograms, tamper-evident and/or double labeling.

  • Stronger authentication marker
  • Harder to falsify
3

SIGNATURE MATCHING

Digitizes the unique product signature as an identifier. AI algorithms match the signature to a profile in the database.

  • Strongest anti-counterfeiting solution
  • Powered by artificial intelligence
4

TAILORED SOLUTION

We offer a combination of layers and technologies specific to your brand protection and fraud issues.

 

ADVANCED OPTIONS

OPTEL IdentifAI™ is a module of OPTEL’s Intelligent Supply Chain (ISC), a powerful end to-end traceability platform, which means the solution is easily scalable to provide further added value for improving supply chain efficiency and connecting with your consumers.

Here are two complementary modules you can add to most protection options:

 

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Brand Protection
Brand Protection

Detecting market diversion and other supply chain anomalies with aggregation

Aggregation is not essential to all options, but it provides the added value of complete channel visibility for precise recalls and real-time inventory management, as well as increased supply chain security.

 

Adding value with engagement and marketing programs

The product marker, included in OPTEL IdentifAI™, can be scanned with a mobile phone, meaning all consumers can scan the product, and the link to the database will be made instantly.

Our experts can help you navigate through the options and find the perfect brand protection solution for your business.

 

combating counterfeit spirits with digital traceability

ARE YOU INERESTED IN THIS SOLUTION?

Combating Counterfeit Premium Spirits with Digital Traceability – Case Study

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