OPTEL, the leading global
provider of traceability solutions, has over 10 years of experience in the Food and Beverage industry, helping clients all around the world improve their traceability processes while optimizing their supply chain performance, visibility and efficiency.
OPTEL’s solutions are risk-management and optimization tools that offer many benefits. Every business model is unique and has a different degree of supply chain complexity.
Leveraging technologies such as blockchain, AI, IoT, OPTEL enables an intelligent supply chain ─ from raw materials to the consumer. Through our end-to-end traceability solutions, you can achieve unprecedented transparency, increase business performance, and create more efficient manufacturing processes.
This powerful platform connects all the main actors within the supply chain powered by our cutting-edge technologies.
Tracks raw materials, including those more isolated and/or remote, and gathers precise production data. These technologies safeguard and protect registered designations such as Certified Organic and Fair Trade.
Inspection, serialization and aggregation solutions: unique serial number on product – linked to individual items, lots and batches – managed with a serialization software platform.
Tracks the unique identifier between the production site and the final retailer, adding data to the Intelligent Supply Chain analytics. The distribution process is managed with a warehouse serialized solution software.
Tracks product from the distributor to the final user. The consumer scans the unique identifier to learn more about the product’s history. Consumer data is also sent to the Intelligent Supply Chain analytics .
INCREASE FOOD SAFETY
When a risk is identified, businesses can trace it back to the source and locate the problem to provide product safety for the end user.
Our solutions deliver supply chain security, global visibility and brand protection by generating data-driven insights into a product’s manufacturing, distribution and authentication history from the raw material to the end-user. It’s a real-time, detailed road map of every when and every where your product has been.
REVENUE AND BRAND PROTECTION
The GeoTraceability solution can help your organization secure and optimize your supply from remote areas. This tool can build a detailed supplier profile database and engage a producer into an improved productivity program. Our platform will provide you with information about your supplier’s processes to minimize reputational risks and while ensuring compliance.
End-to-end traceability can also give you the tools you need to prevent food safety scandals, boycotts, while improving targeted recall at a lower cost. Your brand will become synonymous with quality, security and authenticity.
INCREASE SUPPLY CHAIN PERFORMANCE
Digitalization of your supply chain operation is a major challenge. What if you could connect all systems together and leverage this data? OPTEL can help you achieve that, optimizing the performance and transparency of your supply chain. Our proven software and hardware solutions are agnostic and can connect to any system.
A traceability platform implementation from your plant to the end-user will guarantee the authenticity of your products and make sure to minimize diversion, counterfeit and fraud.
Serializing is the gold standard for anti-counterfeiting, allowing track and trace, is low-cost per item and provides real-time responses without the need for special instruments or training. Track the origin and history of your products and identify points of grey market diversion.
READ BLOG ARTICLE – Digital Traceability: How it mitigate food fraud and protect your brand
WARRANTY AND RECALL MANAGEMENT
Globally track and authenticate warranties, returns and product recalls by verifying that genuine products were registered, returned or destroyed. Increase your warranty registration, simplify operations and improve your quality management.
MARKETING PERFORMANCE & CONSUMER ENGAGEMENT
You can use the power of storytelling provided by a traceability platform for your marketing strategies. Our Verify Brand Software® can improve your loyalty and reward programs beyond expectations with authentication technologies. OPTEL provides actionable value chain insights for increased ROI and consumer engagement.
Corporate scandals such as counterfeiting, contamination and cheap labor exploitation, impact buyer behavior, especially in the food and beverage industry.
Consumers want quality food they can trust, and want to know how their food is produced, what ingredients are in the product, and where these ingredients come from. In addition, many consumers favor brands that demonstrate good corporate behavior and have a sustainable supply chain with food safety guaranteed for their family.
Businesses want to increase profitability, protect their brand and expand customer loyalty.
A broad traceability implementation can meet the needs of both the consumer and the business. It increases brand credibility, while gaining consumer trust and improving your supply chain processes and overall profitability.
OPTEL’s personalized approach has convinced some of the largest food and beverage industry corporations in the dairy, coffee, brewery, spirits, gourmet sauces, palm oil and other well-known sectors to trust and work hand in hand with OPTEL.