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Anti-counterfeiting

BRAND PROTECTION AND ANTI-COUNTERFEITING SOLUTIONS

The consequences of product counterfeiting can range from lost revenues and tarnished reputations for brands to serious threats to public health.

Optchain’s Product Authentication Solution is a game changer for brand owners and manufacturers that need to trace and authenticate their products with minimal disruption to their manufacturing and packaging lines. Users and consumers can also authenticate the products they purchase using a mobile device.

The key component of Optchain’s Product Authentication Solution is the signature matching feature, which can recognize a product’s unique packaging pattern and number and match it to its identity in a cloud database.

WHAT FRAUD ISSUES CAN OPTCHAIN’S PRODUCT AUTHENTICATION SOLUTION SOLVE FOR YOUR BUSINESS?

PRODUCT COUNTERFEITING

Identify and authenticate fake products that use your brand’s name

PRODUCT REFILLING

Identify and mitigate illegal refilling of your brand’s containers

MARKET DIVERSION

Identify supply chain anomalies

LABELING ISSUES

Identify products with damaged or tampered labeling

SOLUTION OVERVIEW

Every company’s needs, goals and challenges are different. We offer standard options for fast and cost-effective implementation or customizable solutions based on the level of granularity, marking options and scanning technology you need.

All layers of protection can be scanned by the user or consumer with a mobile device.

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SIGNATURE MATCHING: A GAME CHANGER

OPTEL has developed a groundbreaking technology that can recognize a product’s unique packaging pattern. We call it signature matching. This innovation uses strong artificial intelligence and machine-learning capabilities.

Through a simple scan, OPTEL’s technology digitizes the unique product/labeling pattern, like photographing a fingerprint. This information is then stored in OPTEL’s cloud-based software and database, to be recognized later by a user’s mobile device.

OPTIONAL LAYERS OF PROTECTION

2D CODE as product’s unique identifier (UID)

The product UID is linked to the cloud database for instant validation. Ideal for low-margin products.

ROBUST UID

Identify the product using holograms, tamper-evident and/or double labeling.

Stronger authentication marker
Harder to falsify

SIGNATURE MATCHING

Digitizes the unique product signature as an identifier. AI algorithms match the signature to a profile in the database.

Strongest anti-counterfeiting solution
Powered by artificial intelligence

TAILORED SOLUTION

We offer a combination of layers and technologies specific to your brand protection and fraud issues.

ADVANCED OPTIONS

OPTEL Product Authentication Solution is a module of Optchain, a powerful end to-end traceability platform, which means the solution is easily scalable to provide further added value for improving supply chain efficiency and connecting with your consumers.

DOWNLOAD Product Authentication Solution Flyer

DETECTING MARKET DIVERSION AND OTHER SUPPLY CHAIN ANOMALIES WITH AGGREGATION

Aggregation is not essential to all options, but it provides the added value of complete channel visibility for precise recalls and real-time inventory management, as well as increased supply chain security.

ADDING VALUE WITH ENGAGEMENT AND MARKETING PROGRAMS

The product marker, included in Optchain’s Product Authentication Solution, can be scanned with a mobile phone, meaning all consumers can scan the product, and the link to the database will be made instantly.

Our experts can help you navigate through the options and find the perfect brand protection solution for your business.

combating counterfeit spirits with digital traceability

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Combating Counterfeit Premium Spirits with Digital Traceability – Case Study

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Optchain Solution

OPTEL’s Intelligent Supply Chain is a powerful traceability platform that digitizes supply chains from end to end.

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Inventory Tracking and Planning

Manage your inventory like never before: real-time visibility on asset inventory levels, geolocation and expired date tracking

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Product Quality

Traceability for visibility, precise and more efficient recalls, and raw-material traceability

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Tax Management

OPTEL offers a scalable and modular Tax Management Solution that uniquely marks, inspects, tracks, traces and validates your products throughout the supply chain. Comply with regulations, mitigate counterfeit, and gain access to valuable data.

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Reusable Packaging Management

Trace and monitor your reusable assets from manufacturing to end user and back

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Engagement Programs

Engage directly with consumers to optimize your marketing programs

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FIND OUT MORE AND MEET OUR EXPERTS!

BRAND PROTECTION AND ANTI-COUNTERFEITING SOLUTIONS

WHAT FRAUD ISSUES CAN OPTCHAIN’S PRODUCT AUTHENTICATION SOLUTION SOLVE FOR YOUR BUSINESS?

SOLUTION OVERVIEW

SIGNATURE MATCHING: A GAME CHANGER

OPTIONAL LAYERS OF PROTECTION

2D CODE as product’s unique identifier (UID)

ROBUST UID

SIGNATURE MATCHING

TAILORED SOLUTION

ADVANCED OPTIONS

DETECTING MARKET DIVERSION AND OTHER SUPPLY CHAIN ANOMALIES WITH AGGREGATION

ADDING VALUE WITH ENGAGEMENT AND MARKETING PROGRAMS

ARE YOU INERESTED IN THIS SOLUTION?

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