More than ever, consumers are demanding greater transparency and accountability from the brands they buy, and the cosmetics industry is no exception.
With the rise in popularity of personal care products, your customers are increasingly conscious and concerned about what they put on their skin.
They are increasingly aware of the environmental and social impact of their purchasing decisions, and studies demonstrate that they are prepared to support brands that share their concerns. In fact, a 2019 Retail and Sustainability Survey conducted by CGS indicates that more than 45 % of consumers are even willing to pay more for products they know to be sustainable.
Because they expect high-quality raw materials, more natural, organic ingredients, and products with a low carbon footprint, you owe it to your customers to provide transparency and a guarantee of quality.
Sustainability is no longer an option. It is a necessity.
When it comes to sustainability and transparency, all aspects of your operations come into play: sourcing, packaging, waste reduction … all in the name of protecting the climate, the forest, waters and people.
OPTEL is the only company with the ability to provide true end-to-end traceability, connecting all the players and creating unprecedented transparency and visibility all along your supply chain―from raw materials to the consumer.
OUR DIFFERENTIATORS
The granular data our technologies provide gives you the power to:
Quality and Safety
Inspection solutions:
Transparency and Sustainable Sourcing
Brand Protection
Production Efficiency
In a constantly and rapidly changing world, we must continue to innovate and invest in new solutions to achieve maximum efficiency.
Because raw-material procurement is increasingly challenging and technologies are always evolving, OPTEL shares its vision for the best and most complete raw-material procurement platform on the market.
Every day, millions of counterfeit and potentially unsafe personal-care products are sold throughout the world. Learn how end-to-end traceability can help mitigate the growing threat of counterfeiting.
CASE STUDY: A leading retail food service chain already had a successful loyalty program but wanted to deepen engagement with its customers. Read how the global brand used OPTEL’s Verify Brand® Software loyalty accelerator solution to double loyalty-program membership within a year.
Our customer, a company processing cocoa beans into cocoa butter, liquor and powder, implemented OPTEL’s GeoTraceability solution to create a traceability link between beans and batches of cocoa butter, and obtain complete visibility on the supply chain and make it more sustainable.
According to the United Nations, the world population is projected to jump from 7.2 billion to 9.6 billion by 2050. With all these mouths to feed in just over three decades, the pressure is definitely on the entire food and beverage industry to implement sustainable solutions.
Grown only in the tropics, oil palm trees produce high-quality oil used in food products, detergents, cosmetics and even biofuels. In developing countries, palm oil is used primarily for cooking. While it is less frequent in the U.S., this type of oil is present in more than half of all packaged products Americans consume.
Dedicated to providing quality personalized traceability systems since 1989, OPTEL has become the recognized global leader* in track-and-trace technology. We are the only company with the ability to provide true end-to-end traceability, from raw materials to the end user and beyond.
With our proven expertise, our advanced algorithms, our scalable custom solutions and our knowledge of the manufacturing process, we are in a unique position to be the perfect partner as we shape the future of the cosmetics industry together.
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