Transparency and quality guarantee for the cosmetics industry Consumer expectations: More than skin deep

Discover how to implement end-to-end traceability

Consumer expectations: more than skin deep

More than ever, consumers are demanding greater transparency and accountability from the brands they buy, and the cosmetics industry is no exception.

With the rise in popularity of personal care products, your customers are increasingly conscious and concerned about what they put on their skin.

They are increasingly aware of the environmental and social impact of their purchasing decisions, and studies demonstrate that they are prepared to support brands that share their concerns. In fact, a 2019 Retail and Sustainability Survey conducted by CGS indicates that more than 45 % of consumers are even willing to pay more for products they know to be sustainable.

Because they expect high-quality raw materials, more natural, organic ingredients, and products with a low carbon footprint, you owe it to your customers to provide transparency and a guarantee of quality.

Sustainability is no longer an option. It is a necessity.

When it comes to sustainability and transparency, all aspects of your operations come into play: sourcing, packaging, waste reduction … all in the name of protecting the climate, the forest, waters and people.

Safety in numbers: Consumers clearly care

SUSTAINABILITY

More than 50% of Generation Z would be willing to pay more for sustainable products, slightly higher than expressed by the general population. (CGS, “Sustainability Is Driving Demand and Consumer Loyalty”)

COUNTERFEITING

69% of consumers admitted to being concerned about counterfeits in the cosmetics industry. (Red Points, “Fake-up: Counterfeit cosmetics and social media”)

ACCOUNTABILITY

50% of consumers believe it is the responsibility of brand owners to remove fake items from online platforms. (Red Points, “Fake-up: Counterfeit cosmetics and social media”)

PRODUCT INFO

19% of web users worldwide use their cellphones to take pictures of products to search for more info while shopping for beauty/personal care products. (Pantone, Esko, X-Rite, AVT, Danaher, “Packaging and the Digital Shopper: Meeting Expectations in Health and Beauty”)

That’s where OPTEL can help, because our mission matches yours.

 

OPTEL is the only company with the ability to provide true end-to-end traceability, connecting all the players and creating unprecedented transparency and visibility all along your supply chain―from raw materials to the consumer.

 

OUR DIFFERENTIATORS

  • True end-to-end traceability from raw materials to the consumer
  • Three decades of serialization and aggregation expertise
  • Granular, contextual data at every step along the supply chain

The granular data our technologies provide gives you the power to:

  • Follow all your physical products at every stage of their life cycle
  • Gain real-time visibility over your entire supply chain
  • Make informed, real-time decisions to make your business run better
  • Manage your inventory by knowing where each product is at any given time
  • Measure the complexity of your supply chain

YOUR CHALLENGES

Quality and Safety

  • Ingredient authenticity and quality
  • Product and packaging conformity

Inspection solutions:

  • Wide range of camera models
  • Barcode and OCR/OCV inspection
  • Full label inspection
  • Packaging inspection: lagging inspection, seal integrity, glass surface defect inspection
  • Color and surface defect inspection
  • Filling level inspection
Cosmetics quality and safety

Transparency and Sustainable Sourcing

  • Reduce waste, secure supplies, ensure responsible sourcing, recycle packaging and decrease your carbon footprint
  • Contribute to the circular economy
  • Authenticate and guarantee the quality of your products and their ingredients – exactly what your customers want!
Cosmetics transparency

Brand Protection

  • Mitigate counterfeiting, fraud, grey-market diversion and unauthorized production to guard against revenue loss and reputational damage.
  • Reassure, protect and engage with your customers

 

Production Efficiency

  • Data collection for the overall effectiveness of your production lines
  • Optimize equipment uptime, line throughput and product quality to maximize your return on investment
  • Ensure end-to-end product integrity and regulatory compliance
  • Reduce time to market, risks and costs through standardization across the manufacturing network
Cosmetics Production Efficiency

CASE STUDIES & BLOG ARTICLES

Challenges of Raw-Material Procurement

The Challenges of Raw-Material Procurement

In a constantly and rapidly changing world, we must continue to innovate and invest in new solutions to achieve maximum efficiency.
Because raw-material procurement is increasingly challenging and technologies are always evolving, OPTEL shares its vision for the best and most complete raw-material procurement platform on the market.

PREVENTING COUNTERFEITING AND DIVERSION OF HEALTH AND BEAUTY PRODUCTS

Every day, millions of counterfeit and potentially unsafe personal-care products are sold throughout the world. Learn how end-to-end traceability can help mitigate the growing threat of counterfeiting.

INCREASING LOYALTY PROGRAM MEMBERSHIP WITH SERIALIZED MARKETING

CASE STUDY: A leading retail food service chain already had a successful loyalty program but wanted to deepen engagement with its customers. Read how the global brand used OPTEL’s Verify Brand® Software loyalty accelerator solution to double loyalty-program membership within a year.

BRINGING SUSTAINABILITY TO THE COCOA VALUE CHAIN THROUGH TRACEABILITY

Our customer, a company processing cocoa beans into cocoa butter, liquor and powder, implemented OPTEL’s GeoTraceability solution to create a traceability link between beans and batches of cocoa butter, and obtain complete visibility on the supply chain and make it more sustainable.

HOW END-TO-END TRACEABILITY CAN HELP YOU REACH YOUR SUSTAINABILITY GOALS

According to the United Nations, the world population is projected to jump from 7.2 billion to 9.6 billion by 2050. With all these mouths to feed in just over three decades, the pressure is definitely on the entire food and beverage industry to implement sustainable solutions.

MAPPING THE JOURNEY OF PALM OIL WITH TRACEABILITY

Grown only in the tropics, oil palm trees produce high-quality oil used in food products, detergents, cosmetics and even biofuels. In developing countries, palm oil is used primarily for cooking. While it is less frequent in the U.S., this type of oil is present in more than half of all packaged products Americans consume.

Show your customers you truly care

OPTEL is the only company with the ability to offer true end-to-end traceability, providing granular data at every step of the supply chain: from raw materials to the consumer and beyond.

Discover our solutions

OUR EXPERTISE: A TRUE DIFFERENTIATOR

Dedicated to providing quality personalized traceability systems since 1989, OPTEL has become the recognized global leader* in track-and-trace technology. We are the only company with the ability to provide true end-to-end traceability, from raw materials to the end user and beyond.

With our proven expertise, our advanced algorithms, our scalable custom solutions and our knowledge of the manufacturing process, we are in a unique position to be the perfect partner as we shape the future of the cosmetics industry together.

WHY CHOOSE OPTEL?

  • 30 years of expertise
  • More than 3,500 solutions deployed worldwide
  • Scalable solutions adapted to your needs and budgets
  • End-to-end traceability from raw materials to the consumer and beyond
  • Full professional services to support you before, during and after implementation
  • Engagement tools for direct consumer communication

 

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