Consumer trust: Improve Food Safety and Transparency



In the U.S., the Centers for Disease Control and Prevention (CDC) estimates that 48 million consumers ꟷ one in six people ꟷ get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases each year.

According to a report from the Public Interest Research Group, food recalls due to E. coli, salmonella and other pathogens rose 10 percent from 2013 to 2018, with no signs of slowing down, putting public health at risk and threatening the reputation of the global food industry.

For food and beverage growers, producers, manufacturers, processors and retailers, this can have devastating consequences on customer loyalty, revenues and reputation.

Digital traceability is the missing link that can secure the food and beverage supply chain.

OPTEL is the only company with the ability to provide true end-to-end digital traceability, from raw materials to the consumer.

With our 30 years of proven expertise in track-and-trace, serialization and aggregation, and leveraging disruptive technologies such as blockchain, artificial intelligence (AI) and the Internet of Things (IoT), we can help you:

  • Manage recalls faster and more efficiently
  • Prevent major outbreaks
  • Quickly identify the source of contamination
  • Gain real-time, actionable insights to take immediate corrective measures
Sécurité alimentaire OPTEL

OPTEL’s Intelligent Supply Chain®: Digitizing product flows to leverage valuable granular data

Digitizing manual processes and implementing a traceability system ꟷ at the item, lot, batch or case level ꟷ is the answer to a safer and more transparent food and beverage supply chain.

OPTEL’s digital traceability software and hardware solutions ensure real-time visibility into a supply chain’s state of health. The valuable, granular data that our solutions extract can easily be made available to certification agencies, supply chain partners, import authorities and food safety inspectors, empowering all stakeholders to make real-time, informed decisions to create a safe and secure supply chain.


  1. Protect your brand while building trust and equity

Of course, consumer health is the main preoccupation of food safety executives. How do you communicate this to your customers? Our consumer-engagement solutions, powered by chatbots and other collaborative tools, will help your brand connect with the consumer and build trust.

  • Provide product quality and authenticity information to the consumer
  • Obtain product recall alerts and information in real time
  • Connect suppliers to the consumers with provenance data and storytelling
  • Gain valuable market and consumer insights


  1. Mitigate recall costs and impact

OPTEL’s solutions protect your profitability by reducing recall costs and minimizing lost sales.

  • Real-time location, status and flow of products in the supply chain from raw material to end user.
  • Know the provenance of your ingredients and supplies, including origin, quality and authenticity
  • When a food safety issue is reported, quickly determine where your supply chain is at risk and act on it.

OPTEL can manage all types of marking technologies including QR Codes, RFID, NFC, laser engraving, GTIN and more.

Add-on possibilities:

  • Collaborative tools
  • Power BI
  • DNA authentication
  • Cold chain
  • Hardware association
  • Private blockchain (Hyperledger)

OPTEL’s Intelligent Supply Chain® traceability platform can solve or mitigate many other safety issues such as allergen control, food defense, food and beverage fraud.


Using digital traceability to increase food safety and regain trust.


Using traceability to bring more visibility to Vietnamese coffee production.

FAQ - Traceability

Frequently asked questions about food & beverage traceability technologies.