Turning a fraud problem into a customer-engagement tool Brand Protection and Serialized Marketing

Makers of one of the world’s top-selling premium beverages faced a challenge when they realized counterfeit bottles bearing their brand’s labels were appearing on store shelves.

They needed a solution that would provide visibility throughout the supply chain without publicizing that they had a counterfeiting problem. OPTEL provided the solution with the added benefit of extending the company’s customer engagement program.

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