Most of you know OPTEL as a serialization system supplier for the pharmaceutical industry. This, of course, remains a major part of our business, but did you know that OPTEL’s technology and expertise go well beyond packaging lines?

In fact, over the past two years, you may have noticed that we have been expanding our offering as well as our mission. The goal behind this new direction is to ensure longevity and evolution: ours, yours, and the planet’s.  As always, we have set a very ambitious objective, but our technologies put us in a unique position to make a real difference in all these areas and in various industries.


Traceability is the key to industrial efficiency. As industry becomes more efficient, it becomes more profitable, but it also helps minimize waste, which will ultimately lead to a more sustainable economy.  The critical role of traceability is that it provides priceless visibility and facilitates tracking of actionable data ─ from the plant to the consumer.

When a product is traced, lots of information is recorded and available, such as the date and time the product was produced, when and where it left the factory, when it reaches the distributor warehouse, and so on, until it reaches the consumer.

Every record can also include a broad range of additional valuable information, like the storage temperature during transport.  Such information can be used to track conditions to help prevent product damage or waste, determine if there are any weak links after your product leaves the factory, and even take control of your products’ carbon footprint.

Based on the notion that what can be tracked can be measured, and what can be measured can be controlled, this ability brings about a wide variety of gains at every step.


A large number of environmental and social problems stem from an outdated and inefficient supply chain infrastructure, i.e., the journey between raw materials and consumer products.  Indeed, today’s supply chains are quite ineffective due to the lack of visibility and transparency between each stage.

Examples of issues that can occur throughout the process include counterfeit medications, food contamination, product losses or damage, pollution, fraud, compromised product quality, etc. All this leads to major inefficiencies that cost companies money, waste natural resources, and affect consumer safety.

As a responsible corporation that leads by example, OPTEL’s mission is to build a sustainable world by deploying end-to-end traceability and inspection solutions that create intelligent supply chains, resulting in valuable benefits for businesses and humanity.


Digitizing the supply chain will help solve many of these problems, providing much-needed visibility and intelligence and allowing companies to take control of the weak links and address these issues. It also opens up multiple opportunities to let people know the real origin and authenticity of their products as well as their ingredients.

For instance, on the pharmaceutical front, allowing the consumer to become an active member of the supply chain can stop counterfeiting in its tracks, directly preventing people from taking ineffective or harmful medications and saving thousands of lives every year. Once a connection is established with the patient, real-time pharmacovigilance becomes a reality, pandemics can be detected as they begin, and super-bacteria can be fought more effectively.

OPTEL comes from an environment where raw materials are transformed into consumer products.
Over the years, we have developed expertise in manufacturing, hardware, software, machine integration, and plant connectivity.

This, combined with the power of our traceability systems, brings about immense and unprecedented opportunities for all industries, as supply chains are part of every business and affect all consumers.

Traceability is used to track raw materials from the farm or mining site, up to transformation plants, the logistics network, consumers and disposal ─ and it all begins with product identification, which is at the core of our serialization expertise.

In addition, with our latest acquisitions, we can now cover the entire supply chain ─ from end to end. Our GeoTraceability solutions cover the beginning of the process ─ raw materials and resource extraction.  OPTEL’s traditional offering covers middle; i.e., the manufacturing process, and our Verify Brand solutions ensure the link between the manufacturing plants and the consumers.


At each point in the supply chain, OPTEL can collect information such as energy used, water used, GEG emissions, etc. and apply this information at different levels, helping reduce waste and improve processes throughout the product life cycle.

With such powerful tools, companies can track their products, optimize manufacturing, as well as monitor social and environmental impact in real time. Results can then be compared to those of other corporations and used for efficiency gains as well as as a competitive advantage.  And consumers can finally understand the impact of their purchasing decisions.


As you can see, OPTEL’s corporate and social missions are deeply intertwined as they combine business success, safety and sustainability. OPTEL firmly believes that these concepts are not mutually exclusive, and that companies can be profitable while having a positive impact on people and the planet.

Stay tuned over time as we share real stories about how far-reaching OPTEL’s technology and expertise really are and how they can be applied for the benefit of businesses and society as a whole.