The food and beverage industry is under mounting pressure to reduce its carbon footprint, water usage and waste, and to provide more sustainable, responsibly sourced products to an ever-more informed, empowered and demanding consumer.
As the world’s largest economic sector, employing more than one billion people and accounting for around 10% of global Gross Domestic Product (GDP), the global food industry has an enormous impact on the environment, accounting for a quarter of the world’s greenhouse gas emissions.
The current “linear” system of food production is based on a “take, make, waste” model: We take resources from the earth, we make comestible products, and those products are transformed into waste.
A movement toward a more circular economy, in which we design out waste and pollution, keep products and materials in use, and regenerate natural systems, could transform the food and beverage industry to become a model of sustainability.
Two key ingredients in the circular economy recipe are supply chain traceability and the exertion of influence on consumers to make more responsible, sustainable purchasing choices.
OPTEL’s traceability and consumer-engagement tools allow the food and beverage industry to:
OPTEL’s Intelligent Supply Chain® platform to improve your sustainability performance and protect your brand is composed of four main optional modules depending on the problem you want to solve.
The first is our GeoTraceability solution for raw material traceability from farm to manufacturing facilities. This solution enables you to track physical products and monitor social and quantitative data related to points of origin.
The second module is our cloud-based, item-level serialization solution (unique identifiers), Verify Platform, which stores data in a secure cloud environment with secure access. For extra security, immutability and interoperability, data can also be stored in a blockchain.
The third module is our TrackSafe™ solution, combining track and trace, serialization and aggregation expertise within manufacturing facilities.
The fourth model uses collaborative platform integration to connect your product and brand to the consumer, so you better understand your market, and can connect directly with your clients.
OPTEL can manage all types of marking technologies, including QR Codes, RFID, NFC, laser engraving, GTIN and more.
Add-on possibilities:
The Verify Platform enables your business to leverage traceable incentives with UIDs (unique identifiers) to boost your marketing programs and gain valuable, actionable market insights.
The authentication of product origin and history gives you material to create compelling product stories to engage with your customers, increase supply chain transparency and substantiate your sustainability claims.
Our collaborative tools empower your business to communicate directly with the end user to improve the customer experience, communicate sustainability efforts/practices and differentiate your brand.
The GeoT4Palm program is a software as a service (SaaS) platform providing the highest level of physical traceability and transparency available for palm oil supply chains.
Using traceability to bring more visibility to Vietnamese coffee production.
