Traceability and influence: Keys to sustainability and the circular economy


The food and beverage industry is under mounting pressure to reduce its carbon footprint, water usage and waste, and to provide more sustainable, responsibly sourced products to an ever-more informed, empowered and demanding consumer.

As the world’s largest economic sector, employing more than one billion people and accounting for around 10% of global Gross Domestic Product (GDP), the global food industry has an enormous impact on the environment, accounting for a quarter of the world’s greenhouse gas emissions.

The current “linear” system of food production is based on a “take, make, waste” model:  We take resources from the earth, we make comestible products, and those products are transformed into waste.

A movement toward a more circular economy, in which we design out waste and pollution, keep products and materials in use, and regenerate natural systems, could transform the food and beverage industry to become a model of sustainability.

Two key ingredients in the circular economy recipe are supply chain traceability and the exertion of influence on consumers to make more responsible, sustainable purchasing choices.

OPTEL’s traceability and consumer-engagement tools allow the food and beverage industry to:

  • Ensure and prove responsible sourcing and fair trade
  • Reduce waste and increase recycling
  • Secure supplies
  • Recycle packaging
  • Manage the life cycle of products from raw material to the consumer
  • Reduce carbon footprint and resource usage
  • Substantiate claims
  • Protect the environment, species, habitats and human health
  • Engage with consumers to encourage and reward ecologically friendly and ethical consumption
Food Sustainability

How does it work?


OPTEL’s Intelligent Supply Chain® platform to improve your sustainability performance and protect your brand is composed of four main optional modules depending on the problem you want to solve.

The first is our GeoTraceability solution for raw material traceability from farm to manufacturing facilities. This solution enables you to track physical products and monitor social and quantitative data related to points of origin.

The second module is our cloud-based, item-level serialization solution (unique identifiers), Verify Platform, which stores data in a secure cloud environment with secure access. For extra security, immutability and interoperability, data can also be stored in a blockchain.

The third module is our TrackSafe™ solution, combining track and trace, serialization and aggregation expertise within manufacturing facilities.

The fourth model uses collaborative platform integration to connect your product and brand to the consumer, so you better understand your market, and can connect directly with your clients.

OPTEL can manage all types of marking technologies, including QR Codes, RFID, NFC, laser engraving, GTIN and more.

Add-on possibilities:

  • Collaborative tools (chatbot technologies)
  • Power BI
  • DNA authentication
  • Cold chain
  • Hardware association
  • Private blockchain (Hyperledger)
  • Forest Encroachment and Engagement Tool (FEET)



Bottle Recycling

More consumer-engagement benefits

The Verify Platform enables your business to leverage traceable incentives with UIDs (unique identifiers) to boost your marketing programs and gain valuable, actionable market insights.

The authentication of product origin and history gives you material to create compelling product stories to engage with your customers, increase supply chain transparency and substantiate your sustainability claims.

Our collaborative tools empower your business to communicate directly with the end user to improve the customer experience, communicate sustainability efforts/practices and differentiate your brand.

Read more about consumer-engagement platform »»

solution components



Sustainability components

Palm Oil Traceability Solution

GeoT4Palm platform is providing the highest level of physical traceability and transparency available for palm oil supply chains.


Bringing sustainability to the cocoa value chain through traceability. Learn more about how our customer, a company processing cocoa beans into cocoa butter, liquor and powder, created a traceability link between beans and bathes of cocoa butter.


Using traceability to bring more visibility to Vietnamese coffee production. Discover how a leading supplier of commodity raw materials for coffee, cotton and chocolate products, used OPTEL’s solutions to add value to its products, improve farmer yields, and monitor project effectiveness.

"We are at a turning point. Only businesses that help people and the planet thrive will succeed. We have to scale our impact through partnership, collaboration and trust."
- Paul Polman, CEO, Unilever

Contact us today for a demo, meeting or any question you may have.

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