FOR REGULATORY COMPLIANCE AND BRAND PROTECTION PRODUCT AUTHENTICATION

What is product authentication?

Authentication begins with a unique product identifier (UID) being assigned to every item and the ability to track the parent-child relationship during packaging and shipping operations. These are key components of OPTEL’s Intelligent Supply Chain®.

How product authentication works

Our traceability platform to authenticate your products and protect your brand is composed of two main modules:

  1. The first is our cloud-based, item-level serialization solution, which stores data in a private cloud environment with secure access. For extra security, immutability and interoperability, data can also be stored in a blockchain.
  2. The second module uses collaborative platform integration to connect your product and brand to the consumer, so you can better understand your market, know where unauthorized activities are happening and build brand trust. This module allows you to leverage traceable incentives with unique identifiers to boost your marketing programs and gain valuable, actionable market insights.

 

TURNING A FRAUD PROBLEM INTO A CUSTOMER-ENGAGEMENT TOOL

Makers of one of the world’s largest-selling premium beverages faced a challenge when they realized bottles of their merchandise were being diverted and refilled with counterfeit products, then sold in retail locations. OPTEL’s Intelligent Supply Chain® technologies helped the brand overcome threats to public safety, consumer loyalty and brand reputation.

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Track & Trace system

TRACKSAFE

Whether you require serialization on products, packaging lines or labelers, our TrackSafe products can help you optimize your overall process.

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OPEN SITEMASTER

Our plant controller manages batch controls and offers report management with ERP connectivity.

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Machine Vision - Image of the Verify Brand Software for traceability

OPTEL’S VERIFY PLATFORM

OPTEL’s secure, cost-effective, flexible Verify Platform software is the engine to protect and grow your brand and boost your bottom line.

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KOMPANO

Cost-effective warehouse solution for the pharmaceutical industry

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OPTEL CERTA FOR PHARMACIES AND HOSPITALS

OPTEL Certa Software performs barcode verification as well as decommissioning of prescription medication and provides healthcare professionals with an immediate solution for EU FMD compliance.

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