Quebec City, May 1, 2018 – OPTEL Group shows once more its commitment toward sustainable mobility by acquiring the VÉLOSYMPATHIQUE movement (cycling-friendly) bronze certification from Vélo Québec.

The VÉLOSYMPATHIQUE movement acknowledges the actions taken by awarding certifications to companies working to promote cycling. OPTEL deserves this certification because, among others, it recently acquired bicycle racks, showers and lockers in order to promote and encourage employees to use cycling as a real option for transportation. Vélo Québec grants this certification according to the 5 following aspects: environment, education, encouragement, guidance, evaluation and planning. Furthermore, every year in May, OPTEL plans and hosts a Sustainable Mobility Fair where employees can fine-tune their bicycles for free.

This bronze certification from VÉLOSYMPATHIQUE fits perfectly with OPTEL’s values and overall vision. Sustainable transport alternatives are a priority for the company, which makes every effort to encourage alternative means of transportation other than solo automobile among its employees. This certification is also part of OPTEL’s continuous improvement process.

“Vélo Québec is very happy to award the VÉLOSYMPATHIQUE bronze certification to OPTEL. OPTEL has clearly shown its will to increase the modal share of cycling with its employees, especially through surveys and interviews to learn more about their employees’ needs and concerns about cycling,” acknowledges Suzanne Lareau, President and CEO of Vélo Québec.


Certified B Corporation, OPTEL, is a leading multinational provider of traceability systems, and its mission is to create a better world through intelligent supply chains. The company’s renowned solutions ensure the quality of consumer health products and help stop counterfeiting of pharmaceuticals and medical devices throughout the world. OPTEL is also adapting its innovative technologies to create efficiencies in various other sectors ─ from health-related industries to smart manufacturing and more, all can benefit from traceability. With the recent acquisitions of Verify Brand and GeoTraceability, OPTEL is the only company to provide end-to-end traceability solutions, providing true visibility across the entire supply chain. OPTEL’s expertise will allow diverse industries to measure, inspect, control and track a variety of elements to improve quality and make better use of resources. For more information, visit www.optelgroup.com.


The purpose of this initiative is to encourage communities and organizations to use cycling a real option of transportation and a great activity for all. VÉLOSYMPATHIQUE offers tools and services to reach this goal and recognizes accomplishments by awarding honourable mentions or certifications – bronze, silver, or platinum.

The VÉLOSYMPATHIQUE movement is an initiative that was launched by Vélo Québec in September 2015. This program was directly inspired by Bicycle Friendly America, created in 1980 by The League of American Bicyclists, and established in Ontario by Share the Road Cycling Coalition in 2010.

About Vélo Québec

Founded in 1967, the mission of Vélo Québec is to promote and develop cycling, and its expertise is now recognized throughout the world by the entire international cycling community.

Contact :

Érica Boisvert
Manager, Corporate Communications and Public Affairs, OPTEL
418 456-2704

Stéphanie Couillard
Consultant, Public Relations, Vélo Québec
514 521-8356 poste 358