Québec City, Canada, October 21, 2020 – OPTEL GROUP, a global leader in supply chain traceability and a longstanding partner and investor in Microsoft technologies, has had its software capabilities recognized through inclusion in Microsoft’s Co-sell program.

The Co-sell program allows partners to work directly with Microsoft sellers on joint selling opportunities through Microsoft’s Commercial Marketplace.

“We’re excited to be included in this prestigious program,” said OPTEL founder and CEO Louis Roy. “We’ve been partnering with Microsoft and leveraging their core technology for over 20 years. This new joint agreement furthers our partnership.”

Having been designated “Co-sell ready” further establishes OPTEL as the premier choice for businesses that want to implement traceability solutions for their supply chains, Roy said, adding that as a credible and successful user of Azure, Microsoft’s cloud-computing service, OPTEL “has demonstrated its proven technology and deep expertise to serve its customers on the cloud.”

“By adopting Azure, OPTEL improved its capacity to scale, and we are excited to offer OPTEL customers the robust security, scalability and high computing power of Azure,” said Patrice Bédard, Vice-President of Software Development at OPTEL. “This partnership confirms our ability to deliver innovative Intelligent Supply Chain® solutions that help forward-thinking customers to implement traceability for their business-critical applications, tap into their data with quick time to value and reduce the cost and burden of regulatory compliance.”

As a “Co-sell ready” partner, OPTEL can offer Microsoft sellers the opportunity to sell the most advanced, innovative and scalable traceability solutions to such industries as pharmaceuticals, food and beverage, life sciences and more.


– 30 –