The World Has Changed, and So Has the Supply Chain. We All Have to Adapt.

GS1 Connect provides multiple opportunities to connect with other attendees and trading partners with whom you share business interests, expertise, technologies, or business strengths.

Don’t miss our traceability experts during an exclusive webinair on the GS1 Connect platform


How OPTEL Leverages GS1 Standards to Solve Critical Business Challenges

OPTEL’s intelligent supply chain solutions resolve traceability and compliance challenges in complex supply chains. Gain increased visibility, from sourcing to product authentication, so that you can meet all health and safety regulations.


The demands of the global pandemic and an escalation in global disasters have created impossible-to-ignore bottlenecks in the supply chain. Frustrated consumers are now hyper aware of these disruptions in everyday life; whether it’s out-of-stock food items, delayed shipments, or environmental issues like climate change and carbon emissions, supply chains are at the forefront of everyone’s mind. Circularity and sustainability efforts will be vital to addressing these challenges.

In this session, we will discuss with Benoit Masson, how innovation can support more sustainable and resilient supply chains.

Benoit Masson


Benoît Masson has over 30 years of experience in telecommunications, smart grid, electrical vehicle charging, traceability and supply chain digitalization. He holds a Bachelor’s degree in Electrical Engineering from Université Laval.

Throughout his career, Benoît held different roles in software development, project management, product management and managing multi-disciplinary teams. He contributed to the success of many world-class projects in the United States, Latin America, Oceania, among others.

In March 2021, Benoît joined OPTEL Group to help provide a growing number of industries with innovative digital traceability solutions to achieve regulatory and ESG compliance, optimize operational efficiency, and ultimately create the intelligent supply chain of the future.

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