OPTEL’S EXPERTISE IN HANDLING 2D BARCODES
OPTEL has been handling 2D barcodes for years now, as many of our clients were early adopters of the technology. Nevertheless, 2D barcodes spell a world of opportunities. An evolution in scanners: The move to 2D barcodes implies the obsolescence of traditional laser scanners. OPTEL’s scanning solutions are already equipped with 2D data capture capabilities.
Enhanced serialization: 2D barcodes allow companies to more quickly implement variable Data Matrix and serialization into their production processes as it has become easier to insert 2D barcodes on labels. 2D barcodes will prove to be more effective for product authentication and tracing an item’s journey throughout its supply chain.
Improved customer engagement: As 2D barcodes can house more than just product information, companies can drive deeper customer engagement. By embedding important and comprehensive product information within the barcodes, brands can cultivate a more personalized and immersive consumer experience.
Transparent data sharing: In an era where consumers demand transparency, 2D barcodes pave the way for businesses to demonstrate their product origins and hand-offs, from sourcing to shelf. This aligns perfectly with the trend of conscious consumption, where knowing the story behind a product is as important as the product itself, which is key to fostering greater brand trust. OPTEL has been a member and certified partner of GS1, the renowned supply chain standards organization. GS1 offers a handy guide to help companies integrate barcode identifications.