Track and authenticate your raw material The GeoTraceability Solution

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What is GeoTraceability?

Now part of OPTEL GROUP, GeoTraceability offers powerful solutions for data collection and analysis, mostly for raw material qualitative and quantitative data regarding demographics, field, infrastructure, monitoring, activities and traceability.

GeoTraceability’s solutions can analyze and help optimize all this data, for increased visibility at the source and direct communication with smallholders.

 

Why is GeoTraceability an asset for your supply chain?

  • Secures supplies and the supply chain by engaging sponsorship programs with smallholders;
  • Improves smallholders productivity with personalized business plan tools, showing them how to optimize their time and resources and guiding them;
  • Tracks the movements of raw materials throughout the supply chain;  
  • Authenticates raw materials and certifications, with the ability to identify any non‑conformities, status confirmation or counterfeiting alerts.

 

For example, the GeoTraceability solutions would allow a mill owner to connect to a large number of suppliers, including small producers. Along with acquiring data and geolocation on the field, the visibility provided enables them to understand their suppliers and performance when the product is moving, as well as monitor their/its social and environmental impact, from field to mill.

Part of GeoTraceability’s mission is to offer opportunities to smallholders, inciting loyalty and brand protection, to ultimately increase their performance and productivity

 

WE BRING ALL THE INFORMATION YOU NEED TO JUST ONE SOLUTION.

All the actionable data is hosted on one single hub ready to be reviewed, visualised and analysed by you, online or offline.

 

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About GeoTraceability

THE STORY OF GEOTRACEABILITY

The GeoTraceability company was founded in Quebec in 2012.

They are market innovators providing technical solutions that increase the visibility of suppliers and products in complex value chains. GeoTraceability designs and implements software solutions for public, private and non-governmental organizations in a variety of sectors including agriculture, livestock, fishing, forestry and mining. The data collection tools, traceability systems and online data hosting services enable organizations to collect, process, visualize and analyze data in a cost-effective way, at scale.

 

Their vision is to make data accessible and actionable so organizations can make informed decisions about investments in sourcing processes and their supply chains, support smallholder farmers and small-scale producers, and improve the visibility of their products in supply chains for conscious consumers.

Since 2018, the GeoTraceability solutions are now part of the OPTEL GROUP traceability platforms.

The expertise of GeoTraceability is complimentary and essential to OPTEL’s end-to-end traceability platform ecosystem. Furthermore, both companies have similar humanitarian values and strive to make the world a better place through technologies.

 

OUR VALUES

  • Data-driven decision-making is a more accountable and credible approach to doing business.
  • Consumers and markets make better choices when they know where their products come from, how they are produced and who produced them.
  • Traceability is the most effective way to provide insights into product development.
  • Unbiased, real-time information is required to achieve credibility and transparency.
  • Smallholders and small-scale producers have an essential role to play in value chains and food security.
  • Technology should help make the world a better place.

OUR SOLUTIONS

Solutions for data collection and traceability include GPS mapping, GIS technology, mobile applications and barcoding systems. Our personalized software processes and packages data so it can be stored in a secure database. The database can be accessed via an online platform, while data collection and traceability tools work offline, allowing them to be used in remote locations.

The online platform allows users to visualize, search, and report on the database as well as share specific data, securely, with other members of the organization or other industry stakeholder.

GeoTraceability Solutions

SURVEY DESIGN TOOLS

Our survey design tool allows users to build a questionnaire from an inventory of pre-tested questions and answers and include additional responses of their own. Once complete, we can prepare the technologies used to collect, process, host and visualize this data in only 30 minutes.

MOBILE DATA COLLECTION APPS

Our easy-to-use mobile data collection applications can be used to gather field information on- or offline, such as socio-economic data, field characteristic, agronomic practices, project activities or producer behavior

GEO-SPATIAL TECHNOLOGY

Our GIS technology allows organizations to geo-locate producer fields and important infrastructures, such as schools, water sources, and health services, while also providing an accurate measure of production areas.

TRACEABILITY TOOLS

Because every supply chain is unique, our traceability tools are tailored to each individual project. We have tried and tested traceability solutions that use barcode and scanning methodologies to trace products along complex supply chains.

SMALLHOLDER SMS SYSTEM

Using the communications platform and service provider Nexmo, we allow users to send messages to targeted groups of producers via our web platform. Users can customize their communications with producers to suit their needs and contexts.

FARM BUSINESS PLAN BUILDER

The GeoTraceability digital agronomist is a desktop application that processes field data and agronomic practices to generate appropriate recommendations for Individual Farm Business Plans (FBP). Digitizing this agronomic feedback loop allows organizations to create thousands of tailored FBPs, at the click of a button.

APIS TO PULL AND PUSH DATA BETWEEN DIFFERENT PLATFORMS

Our systems are flexible enough to interoperate with other platforms and data sources. Data collected using other software or devices can be integrated into the over-arching database and analyzed using the GeoTraceability online platform.

CLOUD-BASED IT INFRASTRUCTURE TO HOST AND PROTECT DATA

Our cloud-based data management structure allows us to securely store and recall unlimited amounts of data.

service

OPTEL’s GeoTraceability solutions provide a software as a service (SaaS). This approach means you have on-demand access to our expertise in developing and deploying your own personalized system and when visualizing and presenting your data.

SYSTEM DEVELOPMENT, INSTALLATION & USER TRAINING

We develop and implement a wide range of tools and systems to suit each organization’s project needs and the local environment. We deliver tailored on‑site training for system users as well as sourcing the equipment and tools needed.

OPERATIONAL & TECHNICAL SUPPORT

For each project, high-quality technical support is available and delivered through a central project manager. User-friendly support documentation and videos tutorials are available for instant technical support.

SYSTEM MAINTENANCE, UPGRADE & INNOVATION

OPTEL’s GeoTraceability offers efficient, state-of-the-art data management tools. We manage a continuous in-house product improvement process, ensuring our tools use the latest technology innovations.

DATA PROTECTION FRAMEWORK

Our well-established legal framework protects producers’ data, while providing flexibility on how the data is shared with other stakeholders or organizational staff.

SYSTEM MAINTENANCE, UPGRADE & INNOVATION

OPTEL’s GeoTraceability offers efficient, state-of-the-art data management tools. We manage a continuous in-house product improvement process, ensuring our tools use the latest technology innovations.

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OUR PROJECTS

180,000 PRODUCERS SURVEYED
225,000 HECTARES MAPPED
210,000 TONS TRACED

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