Blog 5 Signs It’s Time to Replace Your Serialization Software

IS YOUR CURRENT SERIALIZATION SOFTWARE FALLING SHORT?

Serialization isn’t just a regulatory requirement—it’s a critical pillar of your supply chain integrity, product safety, and global compliance. Yet for many pharmaceutical manufacturers, their current serialization software is falling short. If you’re experiencing ongoing frustrations, called center support or growing limitations, it might be time to switch.

At OPTEL, we’ve helped numerous global pharma companies transition from legacy Level 4 (L4) serialization platforms to our modern VerifyBrand™ solution—without disruption and with long-term strategic gains.

Here are five clear signs it’s time to consider making the move:

Blog 5_ Signs It’s Time to Replace Your Serialization Software

YOU’RE PAYING MORE THAN YOU EXPECTED—EVERY YEAR

Serialization shouldn’t come with surprise costs, but many legacy vendors charge:

  • Extra for serial numbers
  • Licensing fees for additional connections
  • Hourly support fees for basic service
  • Hidden validation or upgrade charges

This pricing unpredictability makes budget planning a nightmare. By contrast, VerifyBrand™ offers a fixed-fee model with unlimited serial numbers, transparent pricing, and built-in compliance support—so you’re not penalized for scaling your operations.

Blog 5_ Signs It’s Time to Replace Your Serialization Software

SUPPORT ISSUES ARE HOLDING YOU BACK

In life sciences, delayed support isn’t just frustrating—it can be costly. If you’re dealing with:

  • Slow response times
  • Limited access to expert help
  • Confusing ticketing systems
  • Overcharged support for regulatory changes

…you’re not alone. One biopharma company we worked with had been stuck with poor service until they switched to VerifyBrand™. They cited lack of proactive support and being charged for basic assistance as the tipping points. Today, they benefit from a dedicated support team and faster resolution times, even during complex migrations.

Blog 5_ Signs It’s Time to Replace Your Serialization Software

YOUR PLATFORM IS HOLDING BACK COMPLIANCE

With evolving mandates like DSCSA, EU FMD, and Russia’s crypto code requirements, outdated platforms often struggle to keep up. Signs your system may be falling short:

  • Manual workarounds for reporting
  • Gaps in aggregation or downstream traceability
  • Limited global support
  • Proprietary formats that block integration

VerifyBrand™ is built to handle multi-market compliance out of the box with native GS1 EPCIS integration—eliminating data lock-in and streamlining regulatory readiness.

Blog 5_ Signs It’s Time to Replace Your Serialization Software

SWITCHING FEELS IMPOSSIBLE—SO YOU HAVEN’T TRIED

Many companies feel “stuck” with their vendor due to contract timelines, data complexity, or resource constraints. But switching doesn’t have to be hard. OPTEL’s migration process includes:

  • Secure, validated data transfer
  • Custom mapping tools to handle proprietary fields
  • Historical data reconciliation and integrity checks
  • Full IQ/OQ validation included at no extra cost

We’ve done this for major customers who migrated five years’ worth of serialized data in under a week with zero downtime.

Blog 5_ Signs It’s Time to Replace Your Serialization Software

YOU’RE READY FOR A STRATEGIC PARTNER, NOT JUST A VENDOR

Legacy providers often act as software suppliers. But in today’s complex environment, you need a partner who:

  • Guides regulatory strategy
  • Proactively resolves issues
  • Helps future-proof your operations
  • Enables expansion with fixed costs

One customer looking to expand into Europe and Russia cited VerifyBrand’s pricing predictability, flexibility, and proactive support as the main reasons they switched. They now operate a unified platform that supports growth without unexpected costs or technical blockers

READY TO MAKE THE MOVE?

If any of these signs resonate with you, it may be time to evaluate your serialization strategy. OPTEL’s VerifyBrand™ makes switching easy, with:

  • Zero operational downtime
  • GS1-compliant data migration
  • Full regulatory support
  • Predictable pricing and world-class service

 

Contact Optel Today

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