About Optel


Founded in 1989, OPTEL GROUP is a leading global provider of supply chain traceability systems and a Certified B Corporation, making it part of a global movement of companies dedicated to using the power of business to do good in the world.


Thanks to its 30 years of experience, the expertise of its people, and the innovative technologies it continues to develop and perfect, OPTEL is the only company with the ability to offer true end-to-end traceability, providing granular data at every step of the supply chain — from raw materials to the consumer and beyond.


OPTEL’s goal is to use its innovative technologies to build a sustainable world through the Intelligent Supply Chain® (ISC). Dedicated to solving problems rather than creating them, OPTEL’s experts develop and deploy ISC solutions to help companies gain greater transparency and efficiency in their supply chains, and to empower consumers to adopt sustainable and responsible purchasing habits.


They accomplish this with OPTEL’s product identification and tracking technologies, which allow data collection and data empowerment — and ultimately provide the data intelligence required to achieve unprecedented supply chain visibility and transparency.


The company has also developed consumer-engagement technologies, such as gamification applications, to guide citizens toward more sustainable habits and behaviors, with the aim of extending supply chain transparency to the consumer and creating direct links between brands and their customers. With renowned agility and world-class customer support, OPTEL serves a growing number of industries, with a singular focus on finding the best solutions to suit each client’s reality.


From their headquarters in Québec City, Canada, and their facilities in Ireland, Brazil and India, OPTEL’s traceability experts support large-scale deployments of ISC software and hardware solutions to bring global industries into the digital age — a crucial step toward smarter supply chains.

Our Mission

Our mission is to be recognized as a socially responsible leader that uses and develops disruptive technologies to build a better world.

Our Vision

Our vision is to deploy true end-to-end traceability solutions globally to create the Intelligent Supply Chain®, allowing better use of resources and benefiting both businesses and humanity.

“From a very young age, I wanted to help create a better world and I founded OPTEL with that vision in mind. Today, a global family of OPTEL employees and partners brings that vision to life every day.”

Louis Roy
President and founder


B Corp