Reusable Packaging Management Solutions | OPTEL for Efficient and Sustainable Packaging

Home / Solutions / Reusable Packaging Management

Reusable Packaging Management

TAKE CONTROL OF YOUR REUSABLE ASSETS

Track, trace, and optimize your returnable assets across the agrochemical supply chain

Managing reusable containers like bottles (RefPET), reusable trays, IBCs, drums, or refillable packaging shouldn’t be a guessing game. With VerifyBrand™ you gain full visibility into the location, condition, and lifecycle of every asset—reducing loss, improving turnaround, and meeting growing sustainability demands.

This sub-solution within the VerifyBrand™ platform is purpose-built to help manufacturers cut costs, streamline reverse logistics, and provide proof of compliance—all through automated, data-driven tracking.

Optimize container usage and recovery
Know where every asset is—anytime
Reduce waste, downtime, and manual tracking
Support your sustainability and ESG goals

Turn your reusable packaging into a traceable asset—not a liability.

WHAT THE REUSABLE PACKAGING MANAGEMENT SOLUTION CAN DO FOR YOU

Improve Reverse Logistics Efficiency and Gain Supply Chain Visibility
Reduce the Cost per Trip of Each Packaging Asset
Save Fleet Management Costs
Optimize Asset Life Cycle with More Trips per Item
Benchmark your Packaging Suppliers and Increase Durability Requirements
Improve Packaging Demand Forecasting

SOLUTION OVERVIEW

The Reusable Packaging Management (RPM) solution offers many options depending on your company’s needs and goals. The difference resides mostly in the type and amount of data monitored and the number of touchpoints in the supply chain.

The RPM solution uses data capture technology and powerful software for real-time data empowerment and visualization. Assets can be tracked using a unique identifier (UID) printed directly on the asset or label or an RFID or NFC that can be read by Internet of things (IoT) devices. These technologies can be combined for additional data monitoring (cold chain, temperature, freshness, consumption, etc.).

The technology stack needed for each option is similar: packaging identification (UID), camera, RFID reader, cloud database and mobile app.

KEY FEATURES

OPTEL’s RPM solution was developed in partnership with leading brands. Key features were required for the solution’s success in the food, beverage and agrochemical industries:

Real-time visibility on your asset fleet: dashboards and alerts
Monitoring and mapping of asset locations, distributors and internal transfers
Geolocation of items
Tracking devices/methods make the solution damage-proof and economical
Simple and automated data collection
Optional customized metrics monitoring
Interoperability with existing systems (ERP, API, WMS)
Valuable analytics: asset age, losses, durability, return rate, scuffing level and more