Location: Canada QC   Type: Full Time

 

A certified B Corp company, Optel is one of the largest providers of traceability systems in the world. Its mission: to use its innovative technologies to create a better world through responsible capitalism. The company's renowned solutions guarantee the quality of healthcare products and help stop the counterfeiting of medicines and medical devices around the world. OPTEL also adapts its technologies to different sectors - from healthcare to smart manufacturing and beyond, all can benefit from global traceability. OPTEL's expertise will enable various industries to measure, inspect, control and monitor a wide variety of elements in order to improve product quality and ensure more responsible use of resources.

 

SUMMARY

Seeking a Marketing Director to lead our dynamic marketing team and elevate our brand's presence in the market, to drive customer acquisition, retention, and revenue growth for Optel’s SaaS platform. The ideal candidate will possess strategic vision, a creative mindset, and a track record of successful campaign management across various channels.Strong leadership skills are required to mentor staff and foster a collaborative environment.

Please note that this is a fixed-term contract of approximately 9 months, with possibility of becoming permanent.

 

INNOVATIVE WORK ENVIRONMENT:

  • Agile methodology for optimal adaptability
  • Flexibility with remote work or modern office workspaces
  • Collaboration within a multidisciplinary team of software development experts
  • A culture of continuous improvement to excel
  • Regular social activities to strengthen team spirit

 

YOUR TASKS

  • Develop Marketing Strategies: Create and implement a comprehensive marketing plan aligned with company objectives and target market segments
  • Effectively position the product on the market
  • Build brand awareness and reputation within the industry
  • Lead Generation and Customer Acquisition: 
    • Drive lead generation activities through various channels such as digital marketing, content marketing, email campaigns, SEO/SEM, social media, events, and partnerships
  • Collaborate with product management teams to develop go-to-market strategies for the platform and feature updates. 
  • Content Strategy and Creation: 
    • Oversee the development of high-quality content assets including blog posts, whitepapers, case studies, ebooks, videos, webinars, and more. 
  • Digital Marketing and Advertising: 
    • Manage digital marketing channels such as PPC advertising,  retargeting, social media advertising. Optimize campaigns for maximum ROI and lead conversion.
  • Marketing Analytics and Reporting: 
    • Track, analyze, and report on marketing KPIs and campaign performance metrics. Master the CRM and lead management tools. 
  • Team Management: 
    • lead a high-performing marketing team, foster a collaborative and innovative marketing culture.
  • Budget Management: 
    • Manage the marketing budget, allocating resources effectively.
  • Competitive Analysis: 
    • Stay informed about industry trends, customer needs, and competitor activities.

PROFESIONNAL QUALIFICATIONS:

  • University degree or relevant studies related to marketing or commercialization
  • 10 years of marketing experience

 

REQUIRED SKILLS

  • Must be fluent in French (written and spoken)
  • Must reside in Québec as you will sometimes have to come to the office
  • Relevant expertise in the SaaS market
  • Relevant experience in team management
  • Strong knowledge of digital channels and international fairs organization

 

BENEFITS AND ADVANTAGES

  • Competitive compensation
  • Flexible hours
  • Ability to work on site or from home
  • Virtual health clinic and employee assistance program
  • Group and dental insurance from day one
  • Group RRSP and TFSA with employer contribution from day one
  • On-site amenities (free parking and power stations, free coffee, and free fruits)
  • 50% reimbursement of the monthly RTC Bus pass
  • Several committees in which you can get involved (B-Corp Committee, Social Club, SST)
  • Open, bright areas and ergonomic offices
  • Organization present on several continents;
  • B-CORP certified company.

EQUAL OPPORTUNITY EMPLOYER

OPTEL is an equal opportunity employer. We believe that diversity is essential for fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process, where each candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, every employee's unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.