OPTEL's agrochemical track and trace solution

The Challenges Agrochemical Leaders Are Working Through

You’ve built a trusted brand through years of work. We know how much that reputation matters. As diversion and counterfeiting keep disrupting the market, we’re here to help you stay compliant, protect your brand, and keep operations running smoothly.

Schedule a free traceability planning session.

“What If We Wait…?”

Growth At Risk
Major buyers will increasingly prioritize suppliers who can demonstrate full traceability. Companies without these capabilities may find themselves excluded from valuable partnerships that could represent significant portions of their business.
Brand Exposure
Without track-and-trace systems, it becomes increasingly difficult to prove product authenticity and protect the reputation you’ve worked so hard to establish. Every counterfeit product in the market potentially affects how customers perceive your brand.
Competitive Gap
As industry leaders implement serialization solutions, there’s a risk of falling behind competitors who gain first-mover advantages in the regulated environment.
Fast-Evolving Regulatory Landscape
Regulations change, often quickly. By preparing early, teams stay ready for new or modified requirements, enter new markets more easily, and avoid costly last-minute scrambles or poorly integrated fixes.

One Partner for End-to-End Serialization

For over 35 years, OPTEL has partnered with agrochemical leaders worldwide to turn regulatory change into operational advantage.

 

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Flexible Solution to Meet Your Specific Needs

Every company is in a different situation. Choose the plan that fits your reality today – then scale as you grow.

  1. Getting Started Plan

    Perfect for companies exploring track-and-trace

    This plan works particularly well for companies with small operations (1–3 lines) or running pilot programs, and businesses that want to understand track-and-trace benefits before making larger investments. It can be used to secure new contracts while building internal expertise and confidence.

  2. Growth-Focused Plan

    Designed for companies ready to optimize their operations

    This is ideal for mid-sized manufacturers who want to streamline operations while meeting compliance requirements. Companies using this approach often discover additional benefits beyond compliance, including better inventory management and improved production tracking.

  3. Enterprise Excellence Plan

    Built for high-volume operations with demanding requirements

    This plan works best for large-scale operations where speed and accuracy directly impact competitiveness, and where the investment can be justified through access to high-value contracts or operational improvements.

LM_EN_The Serialization Modernization Playbook - 22

OPTEL vs The Competition

We know you have choices in terms of serialization partners. Here’s what makes our partnership different:

  • One partner for end-to-end serialization (hardware & software)
  • Among the lowest total cost of ownership (TCO) in the industry
  • Flexible solutions tailored to your specific needs
  • Vendor-agnostic interoperability

Our Track Record

  • 6,000+ systems implemented worldwide
  • 25 billion products tracked annually
  • Trusted by global agrochemical companies
  • 35 years helping companies navigate regulations
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Building Long-Term Advantage

Smart companies see traceability as more than a box to tick – it’s an investment in their future.

Immediate benefits

  • Authenticate products and protect your brand
  • Gain supply‑chain visibility for faster decisions
  • Streamline operations with integrated tracking
  • Build customer confidence through transparency

Strategic advantages

  • Access buyers who require verified compliance
  • Support premium pricing for proven authenticity
  • Unlock insights from traceability data
  • Future‑proof for evolving regulations

Ready to Take the Next Step?

Traceability doesn’t have to be overwhelming. With the right partner and plan, it becomes a growth lever.

Our team will work with you to:

  • Assess your current operations and compliance readiness
  • Recommend the plan that fits your business
  • Create a realistic implementation timeline that works for you
  • Show you exactly how other companies have succeeded

 

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