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We provide value beyond compliance.

OPTEL’s proven Track & Trace solutions are considered among the best in the industry. Add to that Verify Brand’s exceptional platform, and you have a winning combination that can take you to a whole new level of efficiency. Verify Brand’s platform comes with built-in advanced reporting tools, including mobile authentication, that allow you to not only quickly identify and report on regulatory compliance requirements but provide better visibility into your supply chain. We provide the most relevant data right at your fingertips in a simple, easy-to-use dashboard, offering real-time insights like inventory management, return goods reconciliation, charge-back management and parallel trade visibility designed to support your specific business needs.

We cover the full serialization spectrum, from L1 to L5.

Because OPTEL provides solutions for the packaging line and warehouse, we understand your processes and exceptions. When designing your implementation plan, we use this expertise to develop an IT solution that thoroughly adapted to your operations. Combining this expertise with best-in-class serialization and traceability software, the OPTEL/Verify Brand solution provides end-to-end data and visibility to power more intelligent supply chains. A single provider also means the end of finger-pointing, and less overhead costs.

We connect to any trading partner.

Thanks to OPTEL’s open-architecture component and Verify Brand’s use of GS1 universal standards (e.g., EPCIS 1.0, 1.1, 1.2), our solutions enable greater connectivity to the largest network in the world. We can manage any connections or data communication protocols that a trading partner has, and can map to any other provider’s platforms, even to those that use proprietary data communication protocols. This is a priceless advantage that allows you and your staff to remain productive and avoid equipment replacement or customization costs.

We offer a proven, flexible serialization and Track & Trace platform.

The world’s top brands use the Verify Brand platform—in 120 countries and 18 languages—to track millions of products every day. Our mature, configurable, easy-to-use platform, proven across industries and time, is continuously improved and refined, providing a solution that is simpler to implement and easier to use.

We’re more than just a solution provider.

Having always worked closely with customers to develop and implement their solutions around the globe, OPTEL and Verify Brand are much more than serialization suppliers. We act as a reliable, expert partner with full-fledged engineering services, established processes and an experienced validation and project management team. We guide you through the entire process, providing direction and suggestions every step of the way to ensure that your project meets your needs and is delivered on time and on budget.


We won’t disappoint you.

We’ve heard your troubling stories about suppliers with insufficient technology and unexpected hidden fees. With our customers’ satisfaction in mind, we’ve reduced the risk of implementation delays by creating a platform that can easily connect to any trading partner. Also, unlike our competitors, our pricing structure is transparent -- so you’ll never be surprised with hidden costs or fees.

See for yourself

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Don’t just take our word for it. This is what our customers say.

“The platform is very user-friendly. It gives us access to data that we didn’t previously have access to.”

“We needed visibility throughout the supply chain without publicizing we had a counterfeiting problem. The platform was the only serialization solution that enabled authentication under the guise of a consumer marketing program.”

“The richness in how the data is displayed shows they understand there’s a human on the other side of the screen rather than a computer.”

“The platform is our most powerful brand protection tool, helping us increase enforcement seizures by 20%, theft recovery by 30% and as much as a 10% uplift in revenue.”