CASE STUDY – Using Traceability to Bring More Visibility to Vietnamese Coffee Production

CUSTOMER CHALLENGES

The company was under increasing pressure from their customers to provide traceability information on coffee from Vietnam. This was made more complicated by the fact that coffee beans from different farmers were mixed during processing.

They also wanted to be able to run more effective intervention programs to improve the livelihoods and production of coffee farmers. To effectively evaluate their interventions, they would need a tool that could estimate farmer yields.

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