Increasing Marketing Performance with Traceable Initiatives

OPTEL’s traceability expertise can be applied in a variety of ways to optimize numerous processes, including marketing.

Our Verify Brand Software is a broad, state-of-the-art solution that provides Track&Trace functionality for a wide variety of consumer engagements. It includes campaign reporting tools that allow marketers to view in real time and in one dashboard all campaigns that use unique Verify codes, plus a development roadmap that is continuously adding new features and performance enhancements driven by client requests.


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