MAXIMIZING ROI ON BRAND PROTECTION INIATIVES

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Brand protection solutions can drive a return on investment (ROI) through new sales, better customer loyalty, supply chain efficiency gains, fraud reduction and operational cost savings.

Most brand protection and anti-counterfeiting initiatives focus on increasing enforcement activities like investigations, seizures and litigations as a means of boosting returns.

This white paper outlines how brand owners can create the strongest ROI when they use serialization, digital product authentication and Track&Trace.