OPTEL is the only company with the ability to provide true end-to-end traceability, collecting, connecting and leveraging granular data at every step of the supply chain, from raw materials all the way to the end consumer and beyond.
Traceability enables you to identify and track your saleable assets as they travel through the supply chain. Beyond complying with legal requirements, OPTEL’s true end-to-end traceability offers your organization a significant competitive advantage thanks to the actionable, granular data it generates.
This granular data can help you identify any weak links in your supply chain, authenticate individual products and their components, track conditions to help prevent product damage, diversion or waste, and even take control of your company’s carbon footprint.
Digitize your product flow to gain efficiency, real-time visibility and transparency; measure the complexity of your supply chain; and optimize inventory management.
Connect directly with the end user, obtain valuable market and consumer analytics, and monitor the success of your marketing campaigns.
Mitigate counterfeiting, fraud, grey-market diversion and unauthorized production to guard against revenue loss and reputational damage.
Ensure sustainability, reduce waste, recycle your packaging, optimize resources, substantiate your claims and take control of the product life cycle.
Digitize the data trail to manage your suppliers, authenticate product origin and quality, and minimize the cost and impact of product recalls.
Traceability begins with product identification, which is at the core of OPTEL’s serialization expertise. OPTEL is the only company that covers the entire supply chain, from end to end. The company’s GeoTraceability solutions cover the beginning of the process—raw materials and resource extraction; its traditional offering covers the middle—the manufacturing process; and its Verify Platform solution creates a direct link between brands and consumers.
With such powerful tools, companies can track their products, optimize processes and monitor social and environmental impact in real time. Results can then be compared to those of other corporations and used for efficiency gains as well as competitive advantage. And consumers can finally understand the impact of their purchasing decisions and be assured that the products they purchased are exactly the products they received.
Founded in 1989, OPTEL is a Certified B Corporation based in Canada, with facilities in the United States, Ireland, India and Brazil, as well as employees worldwide. OPTEL is a leading global provider of traceability systems, and its mission is to use its innovative technologies to create a better world through the Intelligent Supply Chain®.
OPTEL’s goal is to use its innovative technologies to build a sustainable world through the Intelligent Supply Chain® (ISC). OPTEL’s experts develop and deploy ISC solutions to help companies gain greater transparency and efficiency in their supply chains, and to empower consumers to adopt sustainable and responsible purchasing habits.