Brand protection and anticounterfeiting solution OPTEL IdentifAI™: Combating fraud with traceability and artificial intelligence

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Fraud comes in many forms, including fake products, illegal production and refilled packaging. The consequences can range from lost revenues and tarnished reputations for brands to serious threats to public health.

OPTEL IdentifAI™ is a game changer for brand owners and manufacturers that need to trace and authenticate their products with minimal disruption to their manufacturing and packaging lines. Users and consumers can also authenticate the products they purchase using a mobile device.

The key component of OPTEL IdentifAI is the signature matching feature, which can recognize a product’s unique packaging pattern and number and match it to its identity in a cloud database.

 

WHAT FRAUD ISSUES CAN OPTEL IDENTIFAI SOLVE FOR YOUR BUSINESS?

  • Product counterfeiting: Identify and authenticate fake products that use your brand’s name 
  • Product refilling: Identify and authenticate illegal refilling of your brand’s containers
  • Market diversion: Identify supply chain anomalies
Food-fraud

SOLUTION OVERVIEW

Every company’s needs, goals and challenges are different. We offer standard options for fast and cost-effective implementation or customizable solutions based on the level of granularity, marking options and scanning technology you need.

All layers of protection can be scanned by the user or consumer with a regular mobile device. 

 

SIGNATURE MATCHING: A GAME CHANGER

OPTEL has developed a groundbreaking technology that can recognize a product’s unique packaging pattern. We call it signature matching. This innovation uses strong artificial intelligence and machine learning capabilities.

Through a simple scan, OPTEL’s technology digitizes the unique product/labeling pattern, like photographing a fingerprint. This information is then stored in OPTEL’s cloud-based software and database, to be recognized later by a user’s mobile device.

LAYER OF PROTECTION OPTIONS

 

2D CODE as product’s unique identifier (UID): The product UID is linked to the cloud database for instant validation. Ideal for low-margin products.

ROBUST UID: Identify the product using holograms, tamper-evident and/or double labeling. Stronger authentication marker, harder to falsify.

SIGNATURE MATCHING: Digitizes the unique product signature as an identifier. AI algorithms match the signature to a profile in the database. Strongest anticounterfeiting solution powered by artificial intelligence.

TAILORED SOLUTION: We offer a combination of layers and technologies specific to your brand protection and fraud issues. 

 

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Mitigating meat counterfeiting and providing product history to consumer

CASE STUDY: The customer is a premium meat manufacturer . Counterfeiters are copying the customer’s packaging to sell lower-qualityproducts. The customer wants to implement a traceability solution to solve multiple supply chain visibility issues from farms to manufacturing sites to consumers.

Combating Illegal Pesticides With Artificial Intelligence

USE CASE: Surface Authentication Feature and pattern recognition solutions have been on the market for many years, but without notable success. OPTEL's powerful artificial intelligence (AI) and machine learning technologies are the most recent game changer, bringing an effective authentication solution to the next level and helping brands to truly reduce the negative impact of the illegal-pesticide market.