How Track and Trace technology works

Everything we consume has a story. Lately, these stories have become news headlines about recalls, product counterfeiting and fraud, lack of transparency and unsustainable practices. As a result, consumers are raising concerns and losing trust in even the most renowned brands, which is why many companies have been looking for solutions to help answer the following questions:

 

  • How can I assure customers that my product is safe? 
  • How can I prove that my ingredients are sustainably sourced?
  • How can my customers be sure that my product is not counterfeit?

 

The answer to these questions is digital traceability, a technology that captures and connects supply chain data to tell your product’s story and empower your company’s decision making. The complex traceability process can be distilled into four simple steps: 

 

Traceability explained step by step

 

Step one: Each product/unit is identified with a serial number that acts as the item’s unique identification (UID) and individualizes it within the supply chain.
Step two: Once entered into your database, this serial number starts being monitored, creating real-time visibility at every step in your supply chain.
Step three: The traceability platform collects data from each product unit that can be used to make decisions in real time. You alone own the data and determine which data is most relevant to your operations.
Step four: Once they receive your product, your consumers will be able to scan to view its history, its authenticity and any other information of your choosing, simply by scanning the barcode.

 

HERE IS A MORE DETAILED VIEW OF HOW TRACEABILITY WORKS ALONG THE SUPPLY CHAIN: 

 

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Track and Trace technology can help you with the following operations:

  • Demand forecasting
  • Anti-counterfeiting measures
  • Sustainable purchasing
  • Inventory management
  • Recall management
  • Consumer engagement tools
  • Loyalty programs
  • Real-time supply chain visibility
  • Decision-making tools with data analysis

 

OPTEL SOLUTIONS

Dedicated to solving problems, OPTEL develops and implements traceability solutions to help companies achieve greater transparency and efficiency in their supply chains. Are you interested and want to understand more about the traceability solutions that OPTEL offers?

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