We have all heard about food fraud. Examples are all over the news ─ horsemeat scandal, melamine in baby formula, fake honey, impure olive oil, and this list goes on. However, this article focuses on things we don’t often hear about: tangible solutions and how companies are mitigating food fraud challenges while protecting their brand.
We are fortunate enough to live in a time where digitization of business processes is becoming the norm and quickly reaching the masses. This provides an unprecedented opportunity for brands to digitize their supply chain and increase data knowledge by tracking products from farm to fork. We refer to this as product-based digital end-to-end traceability.
To mitigate food fraud, raw materials, packaging and end products need to be physically tracked in real time throughout the supply chain. You may be asking yourself: “Why physically? Don’t I already track my products effectively?” Unfortunately, the answer is usually no.
Here is a concrete example. An organic coffee company realizes its product is the subject of fraud. The company is already tracking product lots and has a chain of custody in place, which basically follows the chronology of documentation and therefore sales transactions within the supply chain.
This is a typical scenario where different fraud activities can occur. Examples include:
As you can see, there are several challenges to overcome food fraud, and it is becoming increasingly important to mitigate the risks and find effective solutions to protect both consumers and brands.
One of the most effective ways to combat food fraud is to implement product-based digital traceability, which can also be known as next-generation serialization.
How does it work? Every single product (from raw materials to the end product) has a unique identifier that is known by the brand owner. Putting a unique identifier on each product does not, however, reduce fraud in itself. To mitigate fraud, we need to connect the data dots of the supply chain, and the unique identifier on each product is a vital part of this process. With this data, the supply chain becomes connected and, therefore, intelligent. This is where the magic happens.
For example, consider the organic coffee company we mentioned earlier. The company could trace and track physical products within the supply chain, from bean to cup. Since the unique identifiers are known by the suppliers and the brands owners, it’s now possible to detect irregular trends occurring within the supply chain at different check points, including the consumer. Also, the unique identifier is a way to engage with consumers via marketing campaigns and loyalty programs. Brands can gain great customer insight this way.
After implementing a product-based digital end-to-end traceability solution, here is what the fraud picture looks like:
Clearly, the food and beverage industry can derive immense benefits from traceability solutions, as they can help protect the public (i.e., customers) and brands. Luckily, such systems are now a reality and accessible. Namely, OPTEL is a multinational traceability solution provider helping Fortune 500 companies tackle food fraud challenges and improve supply chain visibility using AI, IoT and blockchain.
CASE STUDY: When one of the world’s leading beverage brands realized they had a counterfeiting issue, they sought a solution that would provide visibility throughout the supply chain without publicizing the problem.
CASE STUDY: When one of the world’s leading agrochemical manufacturers sought to stop counterfeiters from faking their branded bottle and drumming products, multilevel packaging Track&Trace provided the solution.